DVAtion

About

In the liminal space of late 70s England, where industrial urbanity collided with raw creativity, DVAtion emerged as a flickering node of cassette culture. A label with a lifespan as brief as a struck match, its existence from 1979 to 1981 was defined by a singular focus: the multifaceted sonic sculptures of Clock DVA. Thirteen cassettes, the primary output, were vessels of experimentation, aural documents that captured the band's process-driven ethos. DVAtion's offerings, such as the 1981's "We Cast Tall Shadows Demo" and 1979's "Agony", are not mere recordings but exploratory artifacts, etched with the texture of tape manipulation and minimalist soundscapes. Clock DVA as P.T.I. (Prior To Intercourse) expands this narrative further in "Through Latex Mirror - Deep Floor", a solitary release that echoes with the same interdisciplinary spirit. DVAtion's format preference leaned heavily toward cassette — a medium that embodied the DIY ethos, allowing for spontaneous creation and distribution. The inclusion of a singular reel and magazine further underscores the label's embrace of alternative formats, each serving as a tactile interface between artist and audience. Live recordings, such as "Live Leeds F-Club", punctuate the catalog, grounding the abstract with the immediacy of performance. This label, though obscure, contributed a fractal pattern to the broader movement of cassette culture — its impact resonant in the circles of those who seek the raw pulse of early experimental sounds.